01.
Overview
CCM is an AI platform that provides a back-end perspective of the process of extracting and analyzing information from client documents, using Optical Character Recognition technology.
02.
Challenge
The challenge is to develop a design that is both aggressive and forward-looking, while also being approachable and impressive. This design should be translated into a common design language that can be applied consistently across all KPMG sales enablement tools and materials. The aim is to create a cohesive and unified visual identity that conveys KPMG's brand values and messaging, while also being adaptable to the diverse needs of their clients and stakeholders. The successful solution will leverage innovative design techniques and technologies to achieve this goal, while also being practical and scalable for widespread adoption within the organization.
03.
Solution
Enhance the visual appeal of the current materials by creating a flexible and cohesive system that is both aggressive and approachable. This system should be scalable to accommodate various platforms and sales materials. Additionally, showcase the underlying AI functionality that powers the system.
