Skill-Shack
Visit Site
http://Skill-Shack.comRoles and Services
Lead Visual Design, UX & Interactions
Credits
Nick Mueller
Lead Visual Designer
Brandon Herbel
Development
Noah Shreve
Development
Deliverables
Visual Identity
Visual Design
Web Design
01.
Overview
Skill Shack is an education platform that operates in a decentralized manner, dedicated to imparting skill sets that conventional schooling fails to provide. Our platform provides hands-on learning experiences, group learning sessions, instructor guidance, and scheduled sessions - all accessible virtually.
02.
Challenge
Skill Shack, a startup, required a complete overhaul of its brand identity, along with a web presence and an MVP launch to present to investors - all within a tight deadline of 3 months. During this process, the founder was still exploring and discovering the true essence of Skill Shack, leading to numerous unknowns and iterations to bring the vision to life.
03.
Solution
I designed an exceedingly bold and unconventional brand presence for Skill Shack, setting it apart from the typical education platforms. By leveraging illustrations, striking typography, and micro-interactions, I was able to weave a compelling story and establish a clear hierarchy for the brand. The overall aesthetic was a result of collaborative inspiration, delving into the realms of illustrations, typography, and playful design elements. With ample creative freedom, I honed in on a direction that exuded warmth, approachability, and playfulness, resulting in a cohesive design system that seamlessly translates across different mediums.
