01.
Overview
Collaborated
with
Expedition
Co.
to
revamp
Pulse's
brand
identity,
elevating
the
relationship
between
networks.
Pulse
aspired
for
a
sophisticated
look
and
feel
that
exuded
luxury,
tailored
to
appeal
to
their
target
audience.
02.
Challenge
The
objective
was
to
contemporize
the
existing
brand's
appearance,
instilling
a
sense
of
trust
in
consumers
who
were
previously
hesitant
to
engage
with
it.
03.
Solution
The
primary
goal
was
to
boost
business
recognition
by
creating
a
robust
brand
identity,
amplifying
brand
awareness
and
loyalty
among
consumers.
To
help
Pulse
differentiate
itself
from
its
competitors,
a
distinctive
identity
was
crafted,
intended
to
capture
attention
and
leave
a
lasting
impression.
A
strong
color
palette
and
a
memorable
word
mark
were
employed
to
establish
trust
with
customers,
thereby
enhancing
the
perceived
value
of
Pulse
as
a
product,
leading
to
increased
customer
loyalty.
